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A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Yurdadon, Pelin; Oztaysi, Basar; Cimen, Egemen Berki


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  <dc:creator>Yurdadon, Pelin</dc:creator>
  <dc:creator>Oztaysi, Basar</dc:creator>
  <dc:creator>Cimen, Egemen Berki</dc:creator>
  <dc:date>2022-01-01</dc:date>
  <dc:description>Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won't pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.</dc:description>
  <dc:identifier>https://aperta.ulakbim.gov.trrecord/259605</dc:identifier>
  <dc:identifier>oai:aperta.ulakbim.gov.tr:259605</dc:identifier>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>http://www.opendefinition.org/licenses/cc-by</dc:rights>
  <dc:title>A Price Sensitivity Based Intelligent Pricing System for Global E-commerce</dc:title>
  <dc:type>info:eu-repo/semantics/conferencePaper</dc:type>
  <dc:type>publication-conferencepaper</dc:type>
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