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A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Yurdadon, Pelin; Oztaysi, Basar; Cimen, Egemen Berki


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{
  "@context": "https://schema.org/", 
  "@id": 259605, 
  "@type": "ScholarlyArticle", 
  "creator": [
    {
      "@type": "Person", 
      "affiliation": "Modanisa Head Off, Kusbakisi Cd 27-1, TR-34662 Istanbul, Turkey", 
      "name": "Yurdadon, Pelin"
    }, 
    {
      "@type": "Person", 
      "affiliation": "Istanbul Tech Univ, Ind Engn Dept, TR-34367 Istanbul, Turkey", 
      "name": "Oztaysi, Basar"
    }, 
    {
      "@type": "Person", 
      "affiliation": "Modanisa Head Off, Kusbakisi Cd 27-1, TR-34662 Istanbul, Turkey", 
      "name": "Cimen, Egemen Berki"
    }
  ], 
  "datePublished": "2022-01-01", 
  "description": "Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won't pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.", 
  "headline": "A Price Sensitivity Based Intelligent Pricing System for Global E-commerce", 
  "identifier": 259605, 
  "image": "https://aperta.ulakbim.gov.tr/static/img/logo/aperta_logo_with_icon.svg", 
  "license": "http://www.opendefinition.org/licenses/cc-by", 
  "name": "A Price Sensitivity Based Intelligent Pricing System for Global E-commerce", 
  "url": "https://aperta.ulakbim.gov.tr/record/259605"
}
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