1 Ocak 2022 Dergi makalesi Açık Erişim

Yildiz, Serdar; Sever, Necip Serdar

BibTeX

@article{yildiz_serdar_2022_231302,
  author       = {Yildiz, Serdar and
                  Sever, Necip Serdar},
  title        = {{Investigating the Effects of Narrative Advertising 
                   in a Real-Life Setting}},
  journal      = {INTERNATIONAL JOURNAL OF MARKET RESEARCH},
  year         = 2022,
  volume       = 64,
  number       = 4,
  pages        = {541-559},
  month        = jan,
}