DETERMINANTS OF SIMPLICITY BEHAVIOR: EFFECTS ON SUSTAINABLE CONSUMPTION AND LIFE SATISFACTION

Sustainable consumption gains popularity in recent years that mainly purposes monitoring production activities in terms of environmental and natural resources and prevention or minimizing overconsumption patterns based on materialistic culture. In the study, sustainable consumption and voluntary simplicity behavior of American consumers were analyzed and proposed a structural equation model which describes antecedents of the sustainable behaviors and its effects on life satisfaction.