Household's olive oil consumption preferences Socioeconomic and demographic differences

Present study indicates specific consumer characteristics that affect consumer preferences for virgin, refined and blend olive oils. The findings of the study suggest that socioeconomic and demographic characteristics of household and household head such as household income, household size, education, age and gender of household head, household with working wife, residential areas (rural-urban), and regional differences are statistically significant factors and play an important role on olive oil consumption choices among Turkish households. Because olive oil production and manufacturing firms are increasing very rapidly in Turkey, the results of this study provide some relatively new information about consumer olive oil consumption decisions. Moreover, this research makes available a profile of households that consume and probably spend more on olive oil.