Halkla İlişkilerde Blog Kullanımı: Uluslararası STK'ların Blog İçeriklerinin İncelenmesi

International non-governmental organizations use public relations strategies to raise social awareness and achieve change and are increasing its investments in digital communication tools from day to day. Among these digital tools, corporate blogs stand out in particular, which significantly contribute to NGOs' public relations efforts, enabling them to shape public opinion, advance their advocacy agendas, foster meaningful engagement, and uphold transparency standards. In addition, the contribution of corporate blogs to the public relations strategies of international NGOs has been addressed in a limited number of studies, and therefore, there is a need for more research on this subject. This study aims to make a unique contribution to the literature by investigating the utilization of corporate blogs within the digital public relations strategies of international NGOs through content analysis. A sample of 17 international non-governmental organizations (NGOs) that actively employ blogs was selected from a pool of 103 NGOs identified in the 2024 Civil Society Development Center's 'Civil Networks Platforms Database. A content analysis was undertaken to investigate the functions and public relations utility of these NGO blogs. The findings indicate that corporate blogs can effectively facilitate interaction, transparency, and trust-building, thereby supporting international NGOs' public relations goals. The results of this study underscore the considerable impact of effectively utilizing corporate blogs on the digital public relations practices of non-governmental organizations, thereby addressing a notable gap in the existing body of literature.