Yayınlanmış 1 Ocak 2017
| Sürüm v1
Dergi makalesi
Açık
Stock exchange brands as an influence on investor behavior
Oluşturanlar
- 1. Univ Coll Dublin, Smurfit Grad Business Sch, Dept Mkt, Dublin, Ireland
Açıklama
Purpose - The purpose of this paper is to investigate the effect of stock exchange-related brand equity on intention to invest and the mediating role of perceived risk (PR) in this relationship in a comparative analysis between a developed and a developing market.
Dosyalar
bib-595fc659-1afe-4b64-9cae-847262d9e970.txt
Dosyalar
(146 Bytes)
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