Published January 1, 2017
| Version v1
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Stock exchange brands as an influence on investor behavior
Creators
- 1. Univ Coll Dublin, Smurfit Grad Business Sch, Dept Mkt, Dublin, Ireland
Description
Purpose - The purpose of this paper is to investigate the effect of stock exchange-related brand equity on intention to invest and the mediating role of perceived risk (PR) in this relationship in a comparative analysis between a developed and a developing market.
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